The Hilton Honors
The Hilton Honors app has delivered 20% of all reservations across its brand portfolio, driven by the brand’s loyalty program. The hotel chain has also introduced a digital key, allowing guests to use their smartphones to access rooms, removing the need to physically check-in and freeing front of house staff to concentrate on enhancing the guest experience.
"We are able to come out from behind the desk and provide more hospitality,” said Stuart Foster, Hilton’s VP of Global Marketing. “It’s what consumers really want when booking a hotel. We are seeing a huge explosion in the app space.”