Staying Cool

Staying Cool at the Rotunda in Birmingham is a design-led apartment hotel made up of 35 stylish apartments. The team prides itself on putting guests at the centre of their decision-making by delivering excellent customer service. Being environmentally friendly and adopting a sustainability strategy is one of the company’s key priority areas and was a key influencing factor when developing their guest information.

Tracey Stephenson, Managing Director and Co-Founder, explained that Criton provides a customisable app to fit in with the design strategy of the company. It is a cost-effective product and a great opportunity to showcase many features for guests.

Before arrival guests can get directions and what to see and do info. Guests can learn about local attractions, event news and the best restaurants and bars in town. Containing functionalities such as direct booking and in-apartment ‘how to videos’, the app makes the guest experience better and helps staff by reducing the number of requests.


“The app has allowed us to do away with the written apartment guide as well as enabling us to provide guests with 100% up-to-date information. Criton is extremely straightforward to use through it’s a simple drag and drop platform. Unlike other apps on the market, the system is editorially rather than advertising driven. You can recommend what is best for your guests not what an app provider can make the most money from.”

Tracey Stephenson, Managing Director and Co-Founder

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